Wooing UK ‘influencers’ to lure British tourists to Spain holiday island Mallorca
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MALLORCA capital Palma is aiming to woo UK ‘influencers’ to its beaches as a way of luring British tourists to the destination once the lockdown de-escalation gets underway and international travel is allowed once again. The city council’s Fundacio Turisme 365 idea is part of a €300,000 promotional campaign, explained Palma Tourism councillor Elena Navarro. […]
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